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PolarIce getting heard (and seen...)

Our legendary PR guru, Kevin, of Storm Marketing and Communications, is working hard at getting us out there at the moment. Mike's been on BBC Radio Leeds Drivetime last week, we've had a full page spread in the Huddersfield Examiner, and there are apparently lots of other pies in the oven (Paddy got quite excited about that until he realised it was metaphorical...). We're already starting to exceed what we've achieved with publicity in the past! (past media)

In the press

On the airwaves

Mike was recently invited to come and chat with Steve Bailey on the BBC Radio Leeds Drivetime show to talk about the expedition. Listen to the interview in full. Mike somehow managed to be interesting enough that they want him to come back after Greenland and tell them how the training went!

March 19th, 2010